LAS VEGAS (February 5, 2020) – Neogard®, a part of Hempel, announced at the 2020 World of Concrete Show in Las Vegas, Nevada that it launched a refreshed brand identity, redesigned logo and website. The changes reemphasize the product line’s mission to deliver a best in class coating experience while providing top-notch customer service. Neogard’s systems have been specified and used on prestigious projects around the world by leading architects, engineers and consultants for more than 60 years.
The refreshed Neogard brand essence pulls heavily from the Hempel Group story that is one of trust and continuous improvement. As part of the Hempel Group, Neogard never stands still, and shares in the ambition to be the industry’s best provider of coatings solutions. Historically, Neogard has been respected for delivering trusted solutions to the construction business that provide superior protection for customers’ assets. Trusted solutions define the essence of Hempel and in turn, the Neogard brand.
The updated logo represents Neogard’s coating solutions covering and protecting the surface it is applied to. Fluid, flexible and forward thinking, the visual design reflects the brand essence of continuous improvement. The word mark Neogard uses is a modern font in solid black conveying the product line’s strong presence and position as the market’s most trusted provider of construction coatings solutions. The Hempel endorsement of the logo underpins the Neogard brand supported by the strength of its parent company.
"Our new logo better communicates what Neogard stands for today," said Ashwin Kumar, Hempel Marketing Director for North America. "We've kept visual elements that reflect our heritage and corporate objectives to achieve strong growth, drive innovation and provide customers with a portfolio of trusted concrete coating solutions."
In addition, a redesigned website features easy-to-navigate pages and updated, simplified messaging for each of Neogard’s coating systems. The visual design showcases the products and solutions Neogard provides customers, while the layout is structured to provide an engaging user experience. Please visit http://www.neogard.com
# # #
About Neogard
Neogard, a part of Hempel, manufactures high-performance coatings specified and used for structures across the globe for more than 60 years. Neogard’s coating systems protect the building envelope through vehicular and pedestrian traffic coatings, protective roof coatings, seamless flooring and elastomeric wall coatings. You can find Neogard coatings in major stadiums and arenas, office buildings, universities, hospitals, hotels and casinos, airports and hangars, government facilities, manufacturing plants and more.
About Hempel
As a world-leading supplier of trusted coating solutions, Hempel is a global company with strong values, working with customers in the protective, marine, decorative, container and yacht industries. Hempel factories, R&D centers and stock points are established in every region. Across the globe, Hempel’s coatings protect surfaces, structures and equipment. They extend asset lifetimes, reduce maintenance costs and make homes and workplaces safer and more colorful. Hempel was founded in Copenhagen, Denmark in 1915. It is proudly owned by the Hempel Foundation, which ensures a solid economic base for the Hempel Group and supports cultural, social, humanitarian and scientific purposes around the world
Media Contact:
Molly LeCronier
Anomolly for Hempel/Neogard
mlecronier@anomollyconsulting.com
917-282-4613